GDA's Tapestry

...Customers Buy What They Know and They Buy From Their Teachers

What if …your customers came to know your company and your geographical offices as the foremost source of continuing executive and departmental education for your kind of solutions in their industry? What if that curriculum gave your company, not only a recognized role as an industry leader, but also a role as the first source to call upon for solutions? What if that process resulted in hundreds of requests by customers with plans and money to implement your solutions? The answer is that you would have unprecedented growth, and you would have TAPESTRY from Growth Development Associates, Inc. (GDA).

GDA’s Tapestry...Assistance in creating new, highly qualified leads through customer education programs

The biggest immediate opportunity for most companies lies with the enormous field of prospects that would replicate their existing successful products, services and solutions… if only they knew about them. At sales conferences for Information Systems, Financial Services, Utilities and Telecommunications industries to name a few, major corporate attendees have acknowledged that even they had not found a way to tell other customers about their own successes.

GDA will help your sales and marketing managers design a comprehensive customer education program for your clients built around marketing campaigns, repeatable successes and the knowledge necessary for customers and prospects to take interest, study their own opportunities, and implement your solutions. The goal is leads. The GDA Tapestry Program will produce hundreds of leads for your company’s products and services.

Such programs will include the following:

1. High-quality education communication program. Each program will be designed and fully debugged to provide customers and prospects with sufficient understanding of product and application evaluation criteria, to enable them to recognize your company’s competitive superiority. And each will be created to deliver written customer lead opportunities.
2. An effective delivery mechanism for these communications delivered over a three-month rolling window. The design and implementation of this delivery mechanism will be entirely determined by the industry, curriculum content, available resources, and a myriad of other factors.
3. Sales aids and promotional materials designed to help your field personnel gain customer attendance commitments. These will also serve as “door openers” in high-level executive calling.
4. Added training for content presenters to prepare them for the engaging and highly interactive style of GDA’s Tapestry format in keeping with the delivery medium.
5. Guidance and assistance, or the complete outsourcing of the technological presentation platform needed to produce the educational materials. The GDA Tapestry Program places high value on developing content that answers the critical questions in memorable ways. Each GDA client’s needs are unique and different, requiring custom development to achieve the growth trend that is our goal.

Call GDA at 800-966-4321 for more about Tapestry

Tapestry is the field implementation initiative for GDA’s Demand Generation and should be combined to ensure the effective implementation of strategic sales and marketing programs.

Frequently Asked Questions

1. We tried seminars a long time ago and it didn’t work. Is THAT what you’re proposing? Many companies have held seminars and either failed to reach their target audience, or failed to draw enough attendees, or failed to sell enough to justify the expense. For any one of those reasons it is not surprising that the organization would be reluctant to sign up to do it again. Tapestry is much more than just a seminar program. Tapestry is a well chosen, fully debugged curriculum of topics designed to continuously attract customer decision-makers to look upon you company as a source for continued knowledge enhancement. The goal and result of this relationship is to enable your company to become your customers’ teacher and to generate a continuous steam of new sales opportunities.
2. We have a multi-billion-dollar advertising and marketing department. Shouldn’t they be doing these things? Even the most extraordinary marketing efforts would benefit from imbedded sales commitment and involvement in the goals, design, follow-up, customer participation and closure associated with marketing campaigns. Tapestry assures the direct connection between what sales needs and the execution of what marketing develops.
3. Is the delivery style described above the same “discovery method” as the one GDA uses in its training? No. GDA uses an entertaining discovery method in classroom training that has become a signature part of the company’s brand recognition. The delivery mechanism of Tapestry leverages the customer lead generation experience of GDA consultants to help your sales and marketing teams maximize the efforts of a continuous marketing campaign. These marketing campaigns may incorporate numerous alternatives, including a series of seminar events, web broadcasts, video-conferences, affiliate conferences, publication briefs, and other more customized solutions.
4. What kind of results can we expect from Tapestry? GDA founders created Tapestry consulting to emulate lead generation from customer education programs that proved success in IBM and other knowledge-based sales companies. Our experience allowed our sales and marketing teams to deliver results such as five times quota in nine months for a sales unit, and hundreds of customer-signed leads per month over five customer centers with over a half billion dollars in increased sales.

Companion Product

GDA’s Demand Generation is the logical prerequisite to Tapestry. This workshop uses proven planning methodologies to develop new sales and marketing programs to serve the needs of the audience. GDA customers employ Tapestry for professional consulting services in the implementation of demand generation programs.