Preferred Vendor

Growth Development Associates Inc.'s Preferred Vendor Workshop

Establish Your Sales Team as the Vendor of Choice

Preferred Vendor is a nationally acclaimed workshop offered by Growth Development Associates, Inc. especially for sales teams. This one day class outlines activities that can be completed over a twelve week period. It is applicable to both large multinationals seeking improvements in their sales performance and to smaller companies establishing a professional sales staff.
Objectives

This results-oriented program is designed to help you establish your team as the Preferred Vendor in your accounts. Over a twelve week period, salespeople complete activities that will result in new orders, upgrades and service contracts, large project studies, demonstration equipment, and new or enriched business partnerships throughout their accounts.

Deliverables

Benefits

Using Preferred Vendor techniques, successful attendees enhance their customers' preference for their organization and its products and services over all competition. Upon completing the workshop, participating account teams should have developed significant near term sales and service opportunities, and have made measurable progress toward your company's obtaining a Preferred Vendor status in key accounts. Specific benefits include:

• Positioning as the de facto vendor of choice
• Early involvement in customers' strategic plans
• Delivered proposals for sole-sourced new orders
• Delivered proposals for sole-sourced repeat and volume orders
• Continuous customer investment in education on your products and services
• Your company's presence increased throughout the account
• Continuously growing business pipeline
• Customer perception of your company as the value added supplier of deliverables

The workshop is a one day overview of the Preferred Vendor program. The knowledge transfer accomplished through this workshop is designed to compel attendees to implement the twelve week program and to follow the various steps toward Preferred Vendor status.

Our Preferred Vendor program can help salespeople identify and close new orders, accomplish large project studies, and accomplish new or enriched business partnerships. Please contact Growth Development Associates to learn more or to sign up for the workshop. You can also purchase an audio version of the Preferred Vendor workshop on our Products page. Our clients have included companies across the United States and the world.

"The information you provided on Preferred Vendor and Demand Generation is incredible! I have not had to actively sell for three weeks, why? Clients are coming to me and saying they do not want to use anyone else. It is exciting to come in every morning and know that I will have business waiting for me...Thanks for showing me how it is done!"
- B. Wiggins, Integrated Systems Technologies