Demand Generation Programs Development

Growth Development Associates. Inc.'s Structure for Establishing Sales Programs

Growth Development Associates' Demand Generation programs development course, "The Self Fulfilling Prophecy," is a workshop for planning sales and marketing programs. This workshop is offered as a generic course for all personnel charged with developing or implementing customer programs and events that should produce tangible sales benefits.

Objectives

The Demand Generation program can be customized for sales situations and targeted at specific user or executive decision makers. The course, based on Growth Development Associates' proven Sale Programs consulting, improves attendees' ability to identify, plan and execute growth-oriented marketing strategies. Skills transfer is accomplished in four ways:

• Instructor presentation
• Practice in in-class workshops
• Instructor analysis and feedback
• Observation and evaluation of others

Growth Development Associates consultants develop illustration and guidance based on interviews with selected individuals from the client organization and its sales and marketing program specialists.

Deliverables

• Clearly understand Demand Generation methodologies enabling your managers to plan & execute in-house and off-site events
• Effectively identify & plan specific growth-oriented strategies
• Develop fully planned Demand Generation events that will drive incremental traffic into your business
• Documented summaries of programs developed in workshop

Benefits

Attendees of the Demand Generation programs development workshop learn proven planning methodologies to develop new marketing programs. Growth Development Associates recommends the best programs to be selected for recognition. Attendees leave with improved marketing program planning skills, and six to eight new marketing strategies for potential implementation. In addition, they are equipped with a methodology for designing the most effective programs given the type of customer involved.

Growth Development Associates' Demand Generation program model is the Tapestry program. This program was instrumental in doubling regional revenue performance for a global information systems provider over approximately a two year implementation period.

Contact Us

Companies across the United States and 27 countries around the world have benefited from our services and products. To speak with one of our experienced with business consultants about Demand Generation programs development, please visit our contact page. You can also purchase an audio version of Demand Generation on our Products page.